Global mobile users: More than two-thirds (67.1 percent) of the world’s population now uses a mobile phone, with unique users reaching 5.31 billion by the start of 2022. Well over half (57.0 percent) of the world’s population now lives in urban areas. Global population: The world’s population stands at 7.91 billion in January 2022, with the annual growth rate of 1.0 percent suggesting that this figure will reach 8 billion sometime in mid-2023. Here are the key figures you need to understand the ‘state of digital’ today: Once you’ve finished watching that, read on below for the full report. I’d recommend starting with this video, which offers a handy summary of this year’s essential headlines and trends. As a result, please avoid comparing social media users and advertising audience figures in this year’s reports with figures published in our previous reports.īut without further ado, let’s dive into the data… Top 10 takeaways Where we’ve been able to calculate representative growth figures, we’ve included those growth figures within this year’s reports, but where we haven’t included growth figures, it’s likely that any comparisons with historical data will deliver incorrect values. Social media users: big changes in platform reporting mean that various numbers included in this year’s reports are not directly comparable with figures for the same data points featured in our previous reports.

Internet users: delays in reporting due to COVID-19 may mean that figures for “year-on-year change” represent change over periods of more than one year. Just before we get into the numbers, I’d like to encourage all readers to review our detailed notes on data, to understand how changes in data sources and methodologies may impact this year’s numbers. Best-in-class dataĪs always, I’d like to start by saying a very big thank you to the world-class data partners who’ve made this year’s reports possible, especially: We’ve also got a look back at the first ten years of the Global Digital Reports series.Īt almost 8,000 words, this article’s a bit of a beast, so get yourself comfortable, and prepare for a full-on feast of facts and figures. Some uncomfortable truths about advertising Significant increases in the cost of social media ads New insights into the world’s social media preferences

Our new Digital 2022 Global Overview Report – published in partnership with We Are Social and Hootsuite – reveals that most of the connected world continues to grow faster than it did before the pandemic.īig stories in this year’s report include:ĭouble-digit growth in social media usersīig gains for YouTube, Instagram, and TikTok

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